Better Network Solutions Create Better Experiences says Ruckus Networks From Left – Right: Mr. Temidayo Johnson, Sales Manager, Technology & Innovation, Dizengoff Nigeria; Mr. Graham Leslie, Country Manager, Dizengoff Nigeria; Mr. Guy Rabinovich, General Manager, Technology & Innovation, Dizengoff Nigeria and Mr. Kai Wulff, Executive Vice-President, Balton CP Group, during a Ruckus interactive session with ISPs, organized by Dizengoff in Lagos. Demand for more positive experiences by users of mobile devices connecting to Wi-Fi requires that organizations offering Wi-Fi services embrace technologies that are able to deliver advanced solutions. This was the focus of a technology interactive session by experts from Ruckus Networks for ISPs and organizations, hosted by Dizengoff Nigeria in Lagos recently. According to Riaan Graham, sales director for Ruckus Networks, sub-Saharan Africa; “Wi-Fi and Networking Technologies have initially been seen as purely for data requirements, however, in recent years given the convergence of networks, the increase in data and the demands on businesses, Wi-Fi and networking solutions have become critical backbone infrastructure for companies today – across all sectors.” Also speaking at the event, the General Manager, Technology & Innovation, Dizengoff Nigeria Mr. Guy Rabinovich said; “Nigeria is a rapidly growing market with very huge potentials. With increasing internet penetration in the economy and expansion in users of mobile devices connecting to Wi-Fi, organizations and ISPs are under pressure more than ever before to invest in technologies that are able to deliver more positive experiences.” “However, choosing the most suitable Wi-Fi technologies to deploy in different environments require organizations to be able to identify the right technologies that can better deliver solutions that create the best experiences for their users,” said Rabinovich. Globally, Wi-Fi technologies are known to experience challenges in high density areas with lots of interference. This could be stadiums, warehouses and ports. Interference and sheer volume of traffic in such environments makes it extremely difficult to achieve high quality voice and data experience with most technologies for users connecting to Wi-Fi. This is where Ruckus has an edge. With innovations like smart roaming and band steering, and patented Beamflex+ adaptive antenna technology, they have the ability to give everyone a strong, consistent connection to deliver full HD video and voice. This has been evident in the number of clients that have invested in Ruckus in these high-dense environments globally. Continued Graham; “Our ability to have focused signal strength on mobile devices have allowed more users connecting to Wi-Fi in high density environments to have positive experiences where Ruckus is deployed. Each network may look similar, but business challenges are different and its critical that a solution that caters for that unique business challenge is deployed.” Identifying the peculiarities of different markets and their needs, Graham indicates that Ruckus has different options for diverse markets and challenges particular to them. However, the uniqueness of the Ruckus technology offering enables its customers to save cost on their networking needs based on its ability to cover large areas.” Ruckus Networks is redefining connectivity by bridging the digital divide and connecting people around the world. Ruckus offer a complete line of high-performance network access infrastructure. The company’s product portfolio includes Wi-Fi controllers, indoor and outdoor access points, wired Ethernet switches, an IoT suite and private LTE (CBRS). They also offer network security, detailed analytics, open APIs and management software, along with professional services and support. Ruckus continuously innovate across both wireless and wired technologies to meet the evolving needs of the enterprise and service providers by enabling network convergence at the edge. Dizengoff is a member of the Balton CP Group – a distributor of Ruckus Networks in Nigeria.