Students from Anthena Academy and Egerton University were treated to a unique agribusiness experience by Amiran staff during the students visit to the company headquarters. Ready and eager to learn on Amiran’s farming techniques, Amiran staff engaged students in discussions on different Amiran innovations, giving students first-hand exposure to modern farming practices.

Playing a key role in empowering the young minds, Amiran staff took the role of transforming key concepts of what is learnt in agricultural classrooms into a message that inspires the students to believe in themselves showing them farming inputs and concepts that are easy to use and promise high productivity.

Speaking on the importance of introducing agribusiness at an early age, Yariv Kedar, Amiran Deputy Managing Director stated that, “A responsible agricultural country, meeting global food security needs without depleting its resources, can only become a reality if young professionals are actively engaged in shaping the sector’s future thus the need to make farming cool and acceptable among the youth using all measures possible”.

With high unemployment rates globally and the lack of interest in traditional agricultural pursuits, a greater focus on entrepreneurship in agriculture is emerging. Amiran believes that youth agropreneurship has the potential to contribute to the rejuvenation of the industry, creating more employment opportunities, increasing the potential for profit and moving away from the perception of agriculture as a low prestige career.

By opening its doors to the upcoming farmers and leaders of the next generation, Amiran allows them an opportunity to spend time in a real workplace. Students learn from professionals about skills and competencies necessary to be successful. They need this kind of connection to businesses because it takes them behind the scenes into agribusiness by transforming key concepts of what is learnt into a message that empowers the students to emerge as leaders in the agricultural industry.

The agriculture industry provides many opportunities which could give youths not only a good income but also a good standing in the society if these were pursued properly. There is a need for awareness, adequate agricultural inputs, financial assistance to farmers, detailed training sessions and agronomic extension services at the farm level, to ensure increased participation in agricultural activities by young people.